Dreams of Violets premiered at the Tribeca Film Festival this week, and it's either a watershed moment for cinema or proof that AI is destroying artistic integrity—depending on who you ask. The 75-minute drama about Iran's brutal January crackdown on anti-government protesters is the first fully-AI-generated live action feature accepted at a major festival. Director Ash Koosha, an Iranian-British filmmaker and AI entrepreneur, created every character and image using artificial intelligence tools he developed himself.
From Music to Machine Learning
Koosha's background reads like a hacker origin story—born in Iran, imprisoned for two weeks in a maximum-security prison for organizing a music festival (they were playing Arctic Monkeys covers), then relocating to London nearly 20 years ago. He's spent the intervening years building technology companies alongside his brother Pooya, including Claigrid, an AI startup where he serves as CEO. In 2018, Koosha developed Yona, an AI singer who wrote and performed her own music—a move that felt "super sci-fi" at the time but now looks prescient. He also co-founded Fountain 0, a studio purpose-built for AI-generated films. Watching footage of Iran's January protests before the internet blackout snapped something in him. "For 72 hours, we saw things that were just horrifying," he told The Guardian. "It was a bloodbath." Some estimates put the death toll at over 30,000. Koosha had never made political art before. But he decided to act: "This is where I drew the line. I thought: you know what, I'm going to make the first film about this. It's time to use technology to keep something alive."
Technical Innovation Under the Hood
Dreams of Violets took just two-and-a-half months to produce—work Koosha did in evenings while maintaining his day job. The script wasn't AI-generated; he used Claude to refine language and structure, but the creative vision remained human. Every image and character was synthesized using AI, with Koosha describing physical appearances based on people he'd known—but deliberately not resembling anyone who could be identified or targeted in Iran. "Because of the security issue, it would not be safe for the characters to even remotely resemble someone," he explained. Koosha voice-acted all roles himself, then used AI to transform his voice into different genders and age ranges—making one character sound like a woman in her 20s, another like an older man. The final budget? Under $2,000. "If you wanted to do it in CGI, it would cost millions," he noted. Traditional pre-production and financing would have taken a year or two. His goal is filmmaking at the speed of news itself.
Industry Pushback and Cautious Adoption
Koosha admits that traditional festivals remain hostile territory: "A lot of the traditional festivals just don't want to touch AI. They don't want to even talk about it. What I've realized is that no one wants to be first." Yet major directors are quietly engaging with generative tools. Last week, Jurassic World Rebirth and Rogue One director Gareth Edwards called generative AI a "genius" tool for filmmakers—while Guillermo del Toro declared he'd "rather die" than use it. Koosha himself isn't an AI true believer: "So far, I hate anything made that is made with AI. It disgusts me." He sees much of the current output as garbage designed to normalize low-quality synthetic content. But he positions himself as a voice of reason—a filmmaker who used the tools thoughtfully rather than chasing cheap shortcuts.
The Democratization Thesis
Koosha's most compelling argument centers on accessibility. "An indie filmmaker mind is often a lot more fresh and creative than an industrial filmmaker mind," he argued. "In my view most stories that are told with $100m should be told through the lens of an indie filmmaker." He's thinking about emerging talents like Jodorowsky who spend years proving themselves to gatekeepers before accessing real resources. AI, in his vision, tears down those walls: "Every filmmaker will become the studio." For his next project, Koosha plans to license actual faces from real people—actors who can still voice act and take equity stakes in productions. He predicts Fountain 0 alone will create at least 200 entirely new job categories that don't exist today.
Key Takeaways
- Dreams of Violets is the first fully AI-generated live action feature accepted at a major festival, premiering at Tribeca with a sub-$2k budget
- Director Ash Koosha used Claude for script refinement but generated all visuals and characters synthetically using custom tools he developed through his AI startup Claigrid
- The film took 2.5 months to produce while Koosha maintained his day job as CEO, demonstrating filmmaking at the speed of breaking news
- Traditional festivals remain reluctant to engage with AI content, though directors like Gareth Edwards have praised generative tools
The Bottom Line
This is exactly what disruptive technology looks like in real time—messy, controversial, and impossible to ignore. Koosha isn't selling AI; he's using it as a precision instrument for stories that couldn't exist through traditional means. Whether you call it art or slop, Dreams of Violets just forced the film industry to stop pretending this moment isn't happening.